ABOUT US

Écru Doux, meaning “soft and gentle ecru” in French, is a cross-border fashion brand that delivers refined styles from across Asia straight to your doorstep.

Each collection, guided by a former fashion school instructor and dressmaker, is coordinated to blend effortless elegance with everyday comfort—so you can shine in both ordinary moments and special occasions.

Our curated pieces transcend borders, inviting you to express your individuality with timeless sophistication.

With Écru Doux, fashion becomes more than clothing—it’s a way to embrace your authentic beauty, every single day.

Begin your journey with us, and let your style speak without boundaries!